How to Use Stripe for Selling Digital Products and Courses on WordPress
Because digital products are easily distributed and don’t require inventory or shipping, they are among the most popular items sold online. Digital items generally have high demand as customers can enjoy immediate gratification with instant downloads or access to virtual products after payment. Top-selling digital products today include reading materials, online courses, stock photos, music, video games, and other downloadable content.
Downloadable content is a massive and growing online marketplace segment that offers flexibility and convenience for customers and low overhead costs for businesses. Growing e-commerce businesses need a solid platform for reaching customers, managing transactions, and providing reliable product delivery to successfully market digital products. Learn more about downloadable content and the best platform to sell digital products.
The Advantages of Selling Digital Products and Courses
Digital products and courses are attractive options for aspiring entrepreneurs due to the business model’s inherent scalability and relatively low overhead costs. After creating the original product, a business can repeatedly sell the same item or course without incurring additional production costs. With the emergence of e-commerce, a well-marketed product can consistently produce an income with minimal intervention from the business owner.
Digital products don’t face the same logistical restraints as traditional physical goods regarding global distribution. Let’s look at some of the most successful companies selling digital courses today:
- MasterClass. MasterClass is an online education platform featuring courses taught by professionals from various industries. Each course typically includes high-quality video lessons and a workbook covering cooking, writing, acting, music sports, business, and other topics.
- Skillshare. Skillshare offers thousands of bite-sized, project-based video lessons covering various creative and professional fields. Skillshare offers a subscription-based model that encourages users to try multiple courses rather than focusing on just one.
- LinkedIn Learning. LinkedIn Learning offers short, structured courses aimed at helping professionals looking to develop specific skills or earn industry certifications. Those who complete the course can display their certifications directly on their LinkedIn profile for prospective employers.
After selecting a niche or focus market, the next step is to find the best place to sell digital products.
Where Can I Sell My Digital Products or Courses?
Choosing the best platform to sell digital products can depend on your desired level of scalability and control. WordPress is the leading web hosting platform that gives business owners customizable design options, analytics for tracking consumer behavior, and the flexibility to create a professional, branded customer experience.
How to Sell Digital Products on WordPress
Selling digital products through a self-hosted WordPress site is a powerful way to reach a global audience and maximize revenue. Here’s how to get started.
- Choose a Digital Product Type. E-commerce offers myriad options of digital products to build a company around. Digital products can include educational courses, certification programs, audio files, e-books, and other downloadable content.
- Install WooCommerce on WordPress. WordPress supports a variety of e-commerce plugins designed specifically for selling digital products. WooCommerce is a highly versatile e-commerce plugin with customizable options for both physical and digital products.
- Configure WooCommerce for Digital Products. Business owners can configure their website for digital and downloadable products in the WooCommerce settings tab. This view allows for changes to different settings like download methods, expiry dates, and download limits.
- Set Up Automated Delivery and Order Confirmation Emails. WooCommerce features automated email settings for delivering download links and other confirmations. Automated emails improve customer experience by providing instant access to their purchase and confirmation of a transaction.
Using Payment Plugins to Add Stripe: The Best Place to Sell Digital Products
Payment Plugins for Stripe WooCommerce is a free, secure payment integration for WooCommerce that allows easy implementation of Stripe payment methods. Stripe enables merchants to accept global payments through credit/debit cards and online wallets and supports various features like recurring billing, payment security, subscription management, and other essential tools for selling digital products.
Stripe also increases customer satisfaction by providing Buy Now Pay Later (BNPL) options through Affirm, Afterpay, and Klarna. Payment flexibility and options like BNPL are highly prioritized features among modern digital product buyers.
Download the Best Platform to Sell Digital Products
As an official Stripe partner, Payment Plugins is the easiest avenue for WooCommerce businesses to access the power of Stripe’s billing platform. Top-selling digital products require a secure and seamless checkout method that e-commerce businesses can implement through Stripe.
Download Payment Plugins today to turn your website into the best place to sell digital products!
