The Best E-commerce WordPress Plugins

It’s no surprise that WordPress for e-commerce sites is such a popular choice. In fact, since 2011, WordPress usage has increased by an average of 12 percent every year. A large part of WordPress’s success is due to its vast array of easy-to-install and customizable plugins for users to build the site they envision. Though there is a library of plugins for every type of website, there is a particular selection of great options for business owners. 

If you’re launching an e-commerce WordPress site, read on to find the best plugins to optimize your site, improve user experience, and create a flawless shopping journey from start to finish.

Finding the Best Plugins

With over 50,000 plugins available on WordPress, narrowing down the best options for online businesses can be daunting. However, by evaluating plugins for their ease of use, effectiveness, and overall user ratings, Payment Plugins has done the research to offer six optimal solutions for those building their e-commerce WordPress sites.

1. WooCommerce

WooCommerce is a giant in the WordPress plugin space. It’s free, customizable, and powerful. It’s so heavily used that there could be a dedicated list just for the best WooCommerce plugins and extensions. WooCommerce offers a plethora of useful tools and supporting plugins to improve customer experiences such as cart abandonment and shipping, as well as ownership management like tax calculations and inventory organization. When in doubt, if choosing to launch e-commerce in WordPress, WooCommerce is a great starting point with plenty of options to build and expand down the road.

2. Payment Plugins

Establishing payment processing is one of the most critical functionalities to launching e-commerce in WordPress. To build a loyal customer base, offering fluid checkout options is essential. Payment Plugins is one of the best WooCommerce plugins to set up and expand payment processing options. As a verified partner of Stripe, PayPal, and Braintree, Payment Plugins seamlessly integrates a range of payment methods to your site in minutes. Of course, all transactions using this plugin are 100 percent secure. Plus, getting started is easy with a comprehensive FAQ section.

3. SendPulse Web Push

Staying in touch with your customers for e-commerce in WordPress just got easier with SendPulse. SendPulse allows business owners to quickly send desktop push notifications and order reminders through every major web browser like Chrome and Safari. This plugin also allows for customer segmentation and personalization to create more advanced customer journey flows.

4. Store Locator for WordPress

Store Locator is the ideal plugin for businesses with both online and brick-and-mortar locations. This tool allows business owners to integrate the Google Maps interface to display all their store locations across the globe, making it easier for customers to locate their nearest storefront.

5. E-commerce Product Catalog

WordPress for e-commerce sites with extensive inventory should consider downloading the E-commerce Product Catalog. This tool helps owners easily upload, sort, and display physical inventory, whether dealing with five or five thousand products. Additionally, this plugin offers CSS editing to allow for more customizable display options.

6. OptinMonster

OptinMonster is a powerful lead generation and conversion optimization tool. It allows you to create beautiful and effective opt-in forms, pop-ups, slide-ins, and more to capture visitors’ email addresses and grow your email list. By integrating OptinMonster with your WooCommerce site, you can set up targeted campaigns to offer discounts, special offers, and incentives to your visitors, which can help increase conversions and sales.

Choosing the Right Mix

Whether selling vintage books or e-books, art prints, or art downloads, WordPress for e-commerce is a powerful and reliable website host to support your business. While all the plugins on this list can assist with various parts of the business, WooCommerce, and one of the best WooCommerce plugins, Payment Plugins, can provide the necessary jumpstart and business foundation to get your site up and running in no time.